E45 Lotion

Brand

E45

Features

LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. It also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day., DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily., MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months., QUALITY SKINCARE EVERY DAY – For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.

Pack Size

200

Unit (free text)

ml

Ingredients

Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Sodium Hydroxide, BHT

For allergens, see ingredients in bold

Telephone Helpline

UK - 0333 2005 345

ROI - 01630 5429

Web Address

www.E45.com

Company Name

Reckitt Benckiser

SEO Metatag

moisturiser

dry skin

body lotion

skin care

Other Information

© 2019.

Manufacturers Address

Reckitt Benckiser, Dansom Lane, Hull, HU8 7DS, UK.

Preparation and Usage

Directions: Use as often as required on hands, body and face, to keep dry and sensitive skin soft, supple and moisturised.

Return To

For help and advice contact us at: Reckitt Benckiser, Dansom Lane, Hull, HU8 7DS, UK. UK - 0333 2005 345 ROI - 01630 5429 www.E45.com

Brand Marketing

Quality skincare every day We understand the importance of quality everyday products that care for skin with minimal fuss. For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin. The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application. The voice of experience In 1952 we released our first product – E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn’t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin. In the 1990s we extended our product range to include a complete skincare emollient therapy. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients’ skincare routines.

Safety Warning

Precautions: For external use only. Avoid contact with the eyes. In case of contact with the eyes, rinse thoroughly with clean water. KEEP OUT OF REACH OF CHILDREN If using large quantities, regularly change clothing, bedding or dressing impregnated with the product and keep away from fire as it may pose a fire hazard.

Company Address

Dansom Lane, Hull, HU8 7DS, UK.