L'Oreal Paris Elvive Purple Shampoo: Anti-Brassiness for Blonde, Highlighted & Grey Hair, 200ml
Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded.
Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning.
*©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage
Details
Brand
L'Oréal Paris
Features
Neutralises Yellow & Brassy Tones: Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair. Colour Correcting Formula: Utilises purple pigments (opposite to yellow on the colour wheel) to restore vibrant hair colour. Deeply Nourishes: Leaves hair feeling soft, looking bright, and beautifully healthy after just one use. Specialist Care: Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair. Trusted Performance: From Elvive Colour Protect, Britain's #1 for coloured hair*
Pack Size
200
Unit (free text)
ml
Ingredients
1170883 E Aqua / Water Sodium Laureth Sulfate Coco-Betaine Glycol Distearate Cocamide Mipa Ci 60730 / Acid Violet 43 Sodium Lauryl Sulfate Sodium Chloride Sodium Benzoate Sodium Hydroxide Trideceth-6 Iris Florentina Root Extract Polyquaternium-7 Polyquaternium-10 Salicylic Acid Limonene Linalool Benzyl Salicylate Benzyl Alcohol Benzophenone-4 Amodimethicone Alpha Isomethyl Ionone Carbomer Citric Acid Citronellol Cetrimonium Chloride Butylene Glycol Coumarin Hexylene Glycol Amyl Cinnamal Parfum / Fragrance (F.I.L C226042/2)
For allergens, see ingredients in bold
Web Address
www.loreal-paris.co.uk/contact-us
Company Name
L'Oréal Paris
Manufacturers Address
L'Oréal Paris, London, W6 8AZ
Preparation and Usage
Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Return To
For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672
Company Address
London, W6 8AZ.
Country
France Country of Origin
Storage Type
Ambient Type
Pack Type
Glass Bottle Type
Standardised Brand
L'Oréal Paris Brand
Unit (specific)
Millilitres Unit (specific)